Research Articles (Management and Entrepreneurship)
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Item Economic and non-economic satisfaction as interlocking constructs in B2B sales relationships(AOSIS (pty) Ltd, 2024) Ferro-Soto, Carlos; Roberts-Lombard, Mornay; Padin, CarmenPurpose: This study tests a research model that reflects the nomological relationship between satisfaction as a two-dimensional construct and continuity, coordination, and cooperation in business-to-business (B2B) sales relationships. Design/methodology/approach: The study sample comprised small- and medium-sized companies across industries in Spain. In total, 237 satisfactorily completed questionnaires were obtained for data analysis. Structural equation modelling was applied to secure the development of the study’s results. Findings/results: The results revealed that sales managers should reach agreements with their partners to put in place appropriate coordination mechanisms that contribute to improving efficiency and achieving expected long-term goals. Practical implications: The study guides B2B sales managers on how to establish good interpersonal relationships with partners, foster an atmosphere in which favourable impressions are generated between the parties, treat each other with respect and promote open sharing of information that avoids distrust and fear of the appearance of opportunistic behaviour. Originality/value: This study provides an extended foundation of the structural properties with intermediary constructs between economic satisfaction and non-economic satisfaction based on a seller’s perspective. This is significant, seeing that most extant studies have explored the constructs proposed from a buyer’s perspective.Item Crisis management competencies: a university stakeholder perspective(John Wiley and Sons Inc, 2024) Pharaoh, Courtley D.; Visser, DirkSouth African universities faced an unforeseen crisis in the form of the #FeesMustFall (#FMF) movement. The executive management of the affected universities was criticized for how the crisis was handled. Due to the significant cost (over R1 billion) to the higher education sector, not just in fiscal losses, but the loss of life, the investment into crisis management would be justified. Crisis management is a business action that includes planning and organising to prepare for and to respond to threats to business activities. Reviewing the literature identified a void regarding the crisis management competencies needed by the Executive Management as perceived by stakeholders. This exploratory study made use of a mixed methodology research design. A self-administered questionnaire incorporating open-ended questions was used to identify and explore the competencies perceived by the stakeholders as important during times of crisis. Simple descriptive statistics were used to identify the top management competencies needed in a time of crisis as perceived by the stakeholders. This was compared with the findings in the literature. The study identified 10 management competencies perceived by stakeholders of which eight competencies are consistent with crisis management competencies found in the literature.Item You want my loyalty? treat me fairly! a study of Islamic banking customers in South Africa(Emerald Publishing, 2024) Roberts-Lombard, Mornay; Petzer, Daniël JohannesPurpose: The purpose of this study is to investigate possible drivers of loyalty amongst Islamic banking customers in Gauteng, South Africa. We ponder the relationships of service fairness (a secondorder reflective construct) with perceived value, satisfaction, and loyalty. Design/methodology/approach: Data were obtained from Islamic banking customers in South Africa using interview-administered questionnaires. A total of 350 responses were perceived as being suitable for data analysis. The measurement and structural models were measured through structural equation modelling. Findings: Service fairness and perceived value were found to be important drivers of loyalty within this context. Research limitations/implications: This study demonstrates that service fairness and perceived value are precursors to the future loyalty intentions of Islamic banking customers. As such, they should be nurtured as key elements of the relationship building process. Practical implications: The study guides South African Islamic banks and South African banks with Islamic windows to better understand how service fairness (interactional, procedural and distributive) fosters satisfaction, perceived value and loyalty (attitudinal and behavioural). Originality/value: Enhancing comprehension of the relationship between service fairness and customer loyalty, with satisfaction and perceived value playing intermediary roles, represents an unexplored avenue in academic research within the context of Islamic banking in an emerging African marketItem Driving entrepreneurship through gender-moderated entrepreneurialmindset among tertiary students(Taylor and Francis Ltd., 2024) Makudza, Forbes; Sibanda, Lucky; Makwara, TendaiAmid an influx of unemployed graduates who are offloaded by tertiary institutions annually, this study sought to promote job creation through entrepreneurial practices. The study criticises the notion that only tertiary education is enough for economic prosperity for both male and female tertiary students. A framework of the determinants of entrepreneurial mindset development was examined in which four determinants were analysed, namely entrepreneurial education, culture, individual and facilitating conditions. The moderating effect of gender on entrepreneurial mindset development was also tested whilst the direct link between entrepreneurial mindset and entrepreneurship was analysed. Data were collected from 378 students from universities in Zimbabwe using a structured questionnaire. A causal research design was applied in testing the interlinks. Data for the study were analysed using the Structural Equation Modelling (SEM) technique whilst the moderating effect of gender was analysed using the Hayes Process Macro procedure. The study validated that employment creation is attainable through entrepreneurship, which is driven by an entrepreneurial mindset. However, only entrepreneurial education, culture and individual determinants recorded significant effects on the entrepreneurial mindset. Consequently, the study found that gender stereotype is still rife within the entrepreneurship arena and cultural determinants and gender roles influence females’ uptake of entrepreneurial roles. Thus, a cultural, psychological and education shift was recommended towards employment creation.Item Modelling mobile advertising, consumer response and mobile shopping behavior. a post COVID-19 pandemic perspective(Cogent OA, 2024) Makudza, Forbes; Sibanda, Lucky; Makwara, TendaiThis study investigated the impact of five mobile advertising strategies on consumer attention and interest to bolster mobile shopping. The study aimed to promote and enhance mobile shopping acceptance and usage. The stimulus-response of consumer attention and interest was modelled to directly impact the intention to use mobile shopping, whilst mobile shopping intention predicts actual mobile shopping. The AIDA model of consumer decision-making and the technology adoption model informed the study. Data for the study were collected from participants in Harare, Zimbabwe, using a structured questionnaire. The study validated 211 responses, which were analysed using a structural equation modelling technique (SEM). The study confirmed the importance of mobile shopping for consumer engagement and recommended enhancing mobile advertising to boost attention and interest, thereby increasing mobile shopping.