Research Articles (Linguistics)

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Abstraction as a limit to semiosis
(De Gruyter, 2013) Wood, Tahir
In highly evolved culture, discourse is made up of complexes of implicit and explicit inter-textual relations, which form the meanings for new signifiers. Meanings for common abstract nouns are derived from the modeling of typical situations in everyday narratives. However at a further level of abstraction, models of discourses, which themselves contain abstract concepts, provide meanings for what are called �hyper-abstract� nominals. Here a certain limit is reached, and it is argued that this diachronic, onomasiological process provides a constraint on the notion of �unlimited semiosis.� This constraint has both natural and ethical aspects.
Accentuating institutional brands: A multimodal analysis of the homepages of selected South African universities
(Taylor & Francis, 2014) Mafofo, Lynn; Banda, Felix
In seeking to disentangle themselves from the constraints of apartheid, South African universities have immersed themselves in an identity modification process in which they not only seek to redress the past, but also to reposition their identities as equal opportunity and non-racial institutions. In this paper, we investigate how the University of the Western Cape, the University of Cape Town and Stellenbosch University have used visual and verbal semiotics to re-design their identities on their homepages to appeal to diverse national and international clients. Using Multimodal Discourse Analysis (MDA), we show how the multi-semiotic choices work together on the homepages to give the universities differentiated, competitive, powerful and attractive brands. We conclude that the homepages blended cultural semiotic artefacts, historical, global and transformational discourses, and architectural landscapes to construct different brand identities that, in turn, rebrand the universities from edifices of apartheid education to equal opportunity institutions.
After thought: Why not a prism?
(University of the Western Cape, 2019) Flockemann, Miki
This special issue of Multilingual Margins is an excellent example of how the guiding concepts of a project are put into practice. The framing of the Re-imagining Multilingualisms project is presented here in what can be termed an appropriately rhizomic, rather than linear structure; this is achieved through the strategic interleaving of theoretical, creative, collaborative and critically reflective perspectives. The title image of interconnected lines of coloured thread pointing to multilingual versions of the same concept, �beauty�, reflects this, while the title of the issue, The Cat�s Cradle, recalls the childhood activity where an everyday object � like a piece of string � can be transformed through skilful fingerwork and reimagined as, of all things, the cat�s cradle!
Alternative perspectives on orality, literacy and education: a view from South Africa.
(Routledge, 2001) Bock, Zannie; Gough, David H.
The question of the 'great divide' between orality and literacy has been critically addressed by various scholars of literacy, including social literacy theorists. This paper uses the notions of primary and secondary discourse across both oral and literate contexts to examine this 'divide'. Using evidence from the oral tradition of the Xhosa, it is shown that 'traditional' societies have well-established primary and secondary discourse types. Against this understanding, the issue of 'access' to Western academic literacy is examined. It is argued that within the changing context of South African society and as a direct result of former apartheid policies, individuals may have failed to acquire the cultural capital of both oral secondary and literate secondary discourse types. The literate secondary discourse practices of Xhosa-speaking students at univer�sity are explored through an analysis of student writing. This paper then reports on several projects which attempt to address some of the concerns of academic staff with respect to student writing. In particular, this section argues for a broadening of the notion of 'academic literacy' and suggests some ways in which texts derived from the oral tradition may be used to develop awareness of secondary discourse types.
An investigation into current attitudes towards English at the University of the Western Cape
(Stellenbosch University, 1997) Dyers, Charlyn
This work-in-progess paper describes the writer's current research into the language attitudes, preferences and usage of the student speech community at the University of the Western Cape. It specifically looks at responses to questions on English which formed part of a larger survey questionnaire on South African languages, and attempts an analysis of these results.
An analysis of what has been "lost" in the interpretation and transcription process of selected TRC testimonies
(Department of General Linguistics, Stellenbosch University, 2006) Bock, Zannie; Mazwi, Ngwanya; Metula, Sifundo; Mpolweni-Zantsi, Nosisi
The main aim of this research is to evaluate �what has been lost� in the simultaneous interpretation and transcription processes of selected Truth and Reconciliation Commission (TRC) testimonies. The testimonies under consideration are those of two of the widows of the Cradock Four who were murdered by the South African Security Branch in 1985 for their work in mobilising resistance to apartheid. The widows testified in Xhosa at the East London Human Rights Violation hearings in 1996 and their testimonies were simultaneously interpreted into English on the day of the hearing. Using audiovisual copies of the testimonies on which one can hear the original soundtrack, as well as the English voice-over, we transcribed the testimonies in the source language (e.g. Xhosa). We then translated these into English and compared our translation with the official English versions which are published on the TRC website. Our analysis revealed that a significant number of meanings were lost under the pressures of simultaneous interpretation. These meanings related predominantly to the �emotional� content: for example, to aspects of narrative style expressed through gesture, intonation, repetition and the use of direct speech, particularly the verbatim quotes of the police in Afrikaans. We also noted that an understanding of the culture of the testifier was essential to understanding the testimony and that researchers who did not have access to the testimony in the source language and the cultural codes of the testifier would be significantly compromised when trying to understand the testimonies. In addition, we noted the loss of a number of factual meanings as a result of inaccuracies and omissions both during the interpretation and transcription process. We argued that these losses and omissions detracted primarily from what the TRC referred to as the �narrative truth� or subjective meanings of the testimonies, and, in some cases, the �factual truth�. We undertook this research because we are concerned that many researchers only have access to the official TRC record. This record, in our view, is in some cases compromised as the processes of simultaneous interpretation and transcription inevitably led to some loss of meaning due to the pressures and constraints under which the interpreters were working.
Applying linguistics: Developing cognitive skills through multimedia
(Applied Linguistics Association of New Zealand, 2003) Gough, David H.; Bock, Zannie
This paper examines the effectiveness of linguistic analysis in developing scientific thinking skills and scientific attitudes. It reports on a project established at a South Africa university in South Africa which engaged students in the analysis of code-mixed data. Students who participated in the project showed gains in being able to analyze linguistic data using problem solving skills. While transfer of such skills to mainstream science teaching was not investigated, the study confirms the effectiveness of linguistic analysis in engaging students in the activities associated with the development of skills for science.
Bark, smoke and pray: multilingual Rastafarian-herb sellers in a busy subway
(Taylor & Francis, 2017) Williams, Quentin
This paper is an analysis of how multilingual Rastafarian-herbalists organize multilingual and multimodal interactions in a subway. The rationale has been to understand the practice of multilingual repertoires by multilingual speakers in Cape Town marketplaces. It contributes to literature on language use in marketplaces by highlighting how linguistic and non-linguistic resources are drawn on and co-produced in interaction among Rastafarians who identify as informal herb traders. It also attempts to expand the theoretical apparatus of the sociolinguistics of globalization by introducing the notions of embodied rhythm and extreme locality. By applying these notions to how Rastafarian-herbalists organize multilingual and multimodal interaction in a subway, the analysis illustrates not only the importance of body positioning and bodily behaviour in multimodal communication, but also the emphasis on local languages and speech varieties that feature as important linguistic resources, and the multilingual performance of an extreme locality.
Battling the race: Stylizing language and coproducing whiteness and colouredness in a freestyle rap performance
(American Antrhopological Association, 2015) Williams, Quentin; Stroud, Christopher
In the last 19 years of post-apartheid South African democracy, race remains an enduring and familiar trope, a point of certainty amid the messy ambiguities of transformation. In the present article, we explore the malleable, permeable, and unstable racializations of contemporary South Arica, specifically the way in which coloured and white racializations are negotiated and interactionally accomplished in the context of Capetonian hip-hop. The analysis reveals the complex ways in which racialized bodies are figured semiotically through reference to historical time and contemporary (translocal) social space. But also the way iconic features of blackness are reindexicalized to stand for a transnational whiteness.
Birds and bees, the �r� word and zuma�s p*nis: censorship avoidance strategies in a south african online newspaper�s comments section
(Springerlink, 2019) Mokwena, Lorato
Although linguistic practices in online platforms continue to receive fair scholarly attention, limited research has been conducted on online censorship avoidance strategies in South Africa about online newspapers. We use notions of semiotic remediation on comments on two articles on a nude painting of former South African President Jacob Zuma in a popular South African online publication, SowetanLive, to show how the commentators creatively avoid censorship and to operationalise their right of freedom of expression. Particularly, we show the various ways commentators transform and recontexatualise existing semiotic affordances of punctuation marks, letters, digits, South African English, indigenous South African languages and cultural knowledge to achieve new and extended meanings while simultaneously avoiding censorship
The Centre for Multilingualism and Diversities Research at the University of the Western Cape, South Africa
(University of the Western Cape, 2014) Stroud, Christopher
There is an urgency in theorising how diversity is negotiated, communicated, and disputed as a matter of everyday ordinariness that is compounded by the clear linkages between diversity, transformation, voice, agency, poverty and health. The way in which difference is categorised, semiotised and reconfigured in multiple languages across quotidian encounters and in public and media forums is a central dynamic in how poverty and disadvantage are distributed and reproduced across social and racial categorisations. In the South African context, finding ways of productively harnessing diversity in the building of a better society must be a priority.
The centre for multilingualism and diversities research at the University of the Western Cape, South Africa
(University of the Western Cape, 2014) Stroud, Christopher
There is an urgency in theorising how diversity is negotiated, communicated, and disputed as a matter of everyday ordinariness that is compounded by the clear linkages between diversity, transformation, voice, agency, poverty and health. The way in which difference is categorised, semiotised and reconfigured in multiple languages across quotidian encounters and in public and media forums is a central dynamic in how poverty and disadvantage are distributed and reproduced across social and racial categorisations. In the South African context, finding ways of productively harnessing diversity in the building of a better society must be a priority. The South African context with its history of apartheid and on-going contemporary post-apartheid transformation is a veritable laboratory for the study of forms of conflict and conviviality in diversity. South Africa is a society characterised by historical displacements and contemporary mobilities, both social and demographic, where a large part of people�s daily life involves negotiating diversity, dislocation, relocation and anomie, while at the same time attempting to pursue aspirations of mobility in a context of continuing inequity.
Code-switching: An appraisal resource in TRC testimonies
(John Benjamins Publishing Company, 2011) Bock, Zannie
This article analyses the function that code-switching plays in selected testimonies given at South Africa's Truth and Reconciliation Commission which followed the country's transition to democracy in 1994. In a number of testimonies, victims of human rights abuse under Apartheid code-switched into Afrikaans when recalling particularly offensive uses of language by the police. Within the code-switching literature, it is well recognised that a speaker's choice of code, particularly for quoted speech, is a strategy for performing different kinds of local identities which index a range of social meanings and relationships (Alvarez-Caccamo 1996, Koven 2001). Thus code-switching may serve a complex evaluative function although the meanings it generates are very context- dependent. In order to explore this role in the testimonies in this paper, I use the appraisal theory of Systemic Functional Linguistics (Martin & White 2005). I argue that on a number of occasions, code-switching into a particular variety of Afrikaans is used by testifiers as a strategy to invoke negative judgement: it has the effect of associating the police with a particular racist ideology and positioning them for our sanction. Further, it works together with other engagement resources to insert a recognisable historical voice into the text, thereby expanding the heteroglossic nature of the discourse while simultaneously allowing the speakers to signal their rejection of that voice and the ideologies it represents. In the current SFL literature, however, code-switching has not been noted as an appraisal resource. In the light of the examples from the TRC testimonies, I argue that, in multilingual contexts, code-switching has the potential to invoke complex evaluative meanings and should be included in the appraisal framework as an evaluative resource.
Commodification of transformation discourses and post-apartheid institutional identities at three South African universities
(Taylor & Francis, 2016) Banda, Felix; Mafofo, Lynn
Using mission statements from the UCT, UWC and Stellenbosch University (South Africa), we explore how the three universities have rematerialised prior discourses to rebrand their identities as dictated by contemporary national and global aspirations. We reveal how the universities have recontextualised the experiences and discourses of liberation struggle and the new government�s post-apartheid social transformation discourses to construct distinctive identities that are locally relevant and globally aspiring. This has led to the semiotic refiguring of universities from spatial edifices of racially based unequal education, to equal opportunity institutions of higher learning, and to the blurring of historical boundaries between these universities. We conclude that the universities have reconstructed distinct and recognisable identities which speak to a segregated past, but with a post-apartheid voice of equity and redress.
The conceptual evolution in Linguistics implications for the study of Kaaps
(University of the Westen Cape, 2020) Dyers, Charlyn
zaAbstractAs an academic discipline, Linguistics - the scientific study of language - is associated with a range of concepts. Students of Linguistics are traditionally introduced to these concepts in their first year of study, and everything that follows builds on knowledge of these concepts. But language, as Blommaert (2011) notes, is the most visible sign of social change. Currently, much critical thinking is said to be philosophical outflows of a late or post-modern era, characterized by an intensification of three characteristics that have been part of human history for some time: globalization, migration and the dominant position of English, accompanied by the growth of new hybrid languages in urban spaces.
Construals of agency in the testimony of Colin de Souza
(Academia Press, 2009) Bock, Zannie
In this paper, I analyse the testimony of Colin de Souza given before South Africa's Truth and Reconciliation Commission (TRC) in the mid-1990s.1 My aim is to explore how De Souza projects an identity of himself as 'agentive', as an innovative and flexible individual who is capable of outwitting and outmaneuvering his opponents despite the fact that within the TRC context, he is positioned as a 'victim' of human rights abuse. To substantiate this argument, I use a number of Systemic Functional Linguistic (SFL) tools to analyse the way in which this agency is encoded in the language of the testimony.
Corpus-based interpreting studies: Early work and future prospects
(Frontiers Media S.A., 2022) Bendazzoli, Claudio; Sandrelli, Annalisa
This manuscript investigates to what extent the use of corpora could help translation trainees while translating from Arabic into English and vice versa. Forty Yemeni trainees, who were enrolled in an advanced course in Arabic-English translation during the academic year 2020, participated in the study. They participated in translation projects from which the data for this study was collected, using thinking aloud protocols and computational observation. The translation process was investigated using the translation process software Transalog, an eye-tracking software and the screen recording software Screen-O-Matic. This kind of computational observation enabled a researcher to discover the extent to which the participants were able to employ corpora in their translation projects. At the end of the study, the participants were given a questionnaire with the aim of finding out their perceptions toward the use of corpora in their translation projects, and toward the project-based training approach adopted in the study. The findings of the translation process indicated that the trainees employed various kinds of corpora in their translation projects. Results from the questionnaire showed that the trainees have very positive attitudes toward the progress in their instrumental translation sub-competence, the utilization of corpora tools, and the project-based training approach adopted in this study.
A cross-linguistic analysis of the writing of prospective first year students in Xhosa and English.
(University of Stellenbosch, 2002) Bock, Zannie; Dadlana, Phakamani
This article aims to characterize typical linguistic and discourse features of academic writing in Xhosa and English among prospective Xhosa-speaking students at the University of the Western Cape so as to account for strengths and weaknesses in the writing and provide possible �points� for pedagogic intervention. It presents an analysis of a sample of entrance essays written by these students in English and Xhosa. The analysis is in terms of a framework which considers aspects of argument, register and syntax. It aims to highlight strengths and weaknesses in student writing and to ascertain the extent to which these characteristics are language-specific or cross-linguistic. The results of the analysis suggest that the ability to argue coherently in an appropriate register is the defining mark of good writing in any language, and that control over the syntax of the language is particularly important for these students when writing in English. The ability to write well, like certain aspects of style, seems to be a generic ability and affects students� performance in both languages.
Cyber socialising: emerging genres and registers of intimacy
(UNISA Press, 2013) Bock, Zannie
The popularity of digital media networks for socialising among the youth is well documented. Much has been written on the emerging norms of textese, the global shorthand for chatting. However, becoming a proficient user involves more than simply mastering this code: it requires knowing the appropriate genres and registers for chatting. This article aims to explore these conventionalised genres and styles from a discourse analytical perspective. It analyses data collected by first-year students in the Linguistics Department at the University of the Western Cape (UWC) who use an application called MXit for chatting with their friends. The analysis shows how, despite the seemingly unrestrained and non-standard nature of MXit chatting, it is highly conventionalised and structured and requires a particular �register of intimacy� which relies heavily on evaluative language and affective markers. However, it is simultaneously fluid and innovative thereby enabling users to �style� for themselves identities which combine elements of global sophistication with local situatedness.
dalawhatyoumust: Kaaps, translingualism and linguistic citizenship in Cape Town, South Africa
(Discourse, Context & Media, 2023) Toyer, Zaib; Peck, Amiena
In 2016 Wayde Van Niekerk, a South African athlete of mixed-race heritage won an Olympic gold medal. In South Africa, his win caused hashtags such as #proudlysouthafrican, #blackexcellence and #colouredexcellence to trend online. By and large, these hashtags index the ongoing competitive discourses regarding nationalism, race and culture in Cape Town (cf. Author, 2018). Amongst these hashtags, however, was #dalawhatyoumust, a Kaaps hashtag generally meaning to �do what needs to be done�. Unlike the aforementioned hashtags, this one seems to cross the linguistic and racial divide despite its strong associations with Coloured1 people on the Cape Flats. The seemingly effortless uptake of this hashtag by diverse South Africans suggest that it has somehow become unmoored of its ethnic and linguistic inception. We explore the use of this Kaaps hashtag as a form of translingual practice which is affect-laden and trans portable across and between diverse users online and which promotes a particular �cool Capetonian� culture. Analyzing select posts from the #dalawhatyoumust thread on Facebook, we provide a nuanced look at #dala whatyoumust as an uplifting genre which proleptically advises nameless viewers of the importance of selfactualization, determination and aspiration. Additionally, we include Goffman�s (1974) framing foundation to investigate how positivistic discourse has been rhizomatically taken up by a �realm� of implicit collective users online. This research interrogates long-held ideological boundaries between Kaaps and legitimized Standard Afrikaans and standard English. We conclude with a focus on Kaaps hashtags as semiotic acts of Linguistic Citizenship (cf. Williams and Stroud, 2013) which allows for the conjoining of Kaaps with diverse audiences, complex trajectories, and an assortment of accompanying semiotics. Following Stroud (2018:3) we argue that this Kaaps hashtag has become a form of languaging that facilitates ��the building of broad affinities of speakers that cut across�divisions and borders, and that negotiate co-existence/co-habitation outside of common ground in recognition of equivocation�. In South Africa, division was the order of the day and when we explore contemporary ordinary moments posted by heterogenous users using #dalawhatyoumust (henceforth #dwym) we aim to explore the ordinariness of languaging which brings people together despite their race, linguistic background, and ethnicity, that is to say an affinity of �cool Capetonian� style.

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