Campus repertoires: interrogating semiotic assemblages, economy, and creativity

Loading...
Thumbnail Image

Date

2024

Journal Title

Journal ISSN

Volume Title

Publisher

De Gruyter Mouton

Abstract

Framed within the broader theoretical context of social semiotics, we attempt to show how university students communicate using a variety of unique means, in particular social contexts. We privilege Pennycook and Otsuji’s semiotic assemblages, Jimaima and Simungala’s semiotic creativity, and the notion of semiotic economy as critical ingredients that conspire to give rise to the unique and complex coinages and innovations constituting students’ repertoires. We argue that, born out of creativity, the students’ repertoires are semiotically and economically charged discourses that generate extended narratives such that more is realized with less. We show that this reality undoubtedly constitutes a multi-semiotic meaning-making endeavor that enacts and sustains students’ imagined and lived experiences in real sociocultural, historical, and political spaces in the multilingual landscapes of university campuses.

Description

Keywords

Coinages, Innovations, Multilingual repertoires, Semiotic assemblage, Semiotic creativity

Citation

Simungala, G. and Ndalama-Mtawali, D., 2024. Campus repertoires: interrogating semiotic assemblages, economy, and creativity. Semiotica, 2024(256), pp.137-152.