Who watches Korean TV dramas in Africa? A preliminary study in Ghana
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Date
2018
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Sage
Abstract
More and more Ghanaians are watching Korean TV dramas. These are not just ordinary
Ghanaians because they are from a particular socioeconomic bracket; they have a
certain level of education, access to screen devices and Internet, accumulated previous
experience of watching other foreign screen products and, most importantly, a peer
network with those who can afford these items. Drawing from qualitative work and
focus-group interviews, the article argues that Korean TV dramas are spread efficiently
by taking advantage of those contributing components within the privileged network,
but they remain within the network due to the lack of those necessary components
outside the bracket. The recipients find Korean media products attractive because they
are fresh, funny, socially decent, different, yet close to them vis-à-vis Hollywood and
Nollywood.
Description
Keywords
Africa, Foreign media, Ghana, Hallyu, Korea
Citation
Kim, S. (2018). Who watches Korean TV dramas in Africa? A preliminary study in Ghana. Media, Culture & Society, 40(2), 296–306. https://doi.org/10.1177/0163443717706069