Who watches Korean TV dramas in Africa? A preliminary study in Ghana

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dc.contributor.authorKim, Suweon
dc.date.accessioned2019-10-04T13:03:29Z
dc.date.available2019-10-04T13:03:29Z
dc.date.issued2018
dc.description.abstractMore and more Ghanaians are watching Korean TV dramas. These are not just ordinary Ghanaians because they are from a particular socioeconomic bracket; they have a certain level of education, access to screen devices and Internet, accumulated previous experience of watching other foreign screen products and, most importantly, a peer network with those who can afford these items. Drawing from qualitative work and focus-group interviews, the article argues that Korean TV dramas are spread efficiently by taking advantage of those contributing components within the privileged network, but they remain within the network due to the lack of those necessary components outside the bracket. The recipients find Korean media products attractive because they are fresh, funny, socially decent, different, yet close to them vis-à-vis Hollywood and Nollywood.en_US
dc.identifier.citationKim, S. (2018). Who watches Korean TV dramas in Africa? A preliminary study in Ghana. Media, Culture & Society, 40(2), 296–306. https://doi.org/10.1177/0163443717706069en_US
dc.identifier.issn1460-3675
dc.identifier.urihttps://doi.org/10.1177/0163443717706069
dc.identifier.urihttp://hdl.handle.net/10566/4925
dc.language.isoenen_US
dc.publisherSageen_US
dc.subjectAfricaen_US
dc.subjectForeign mediaen_US
dc.subjectGhanaen_US
dc.subjectHallyuen_US
dc.subjectKoreaen_US
dc.titleWho watches Korean TV dramas in Africa? A preliminary study in Ghanaen_US
dc.typeArticleen_US

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