Browsing by Author "Horwood, Christiane"

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    Exploring women’s exposure to marketing of commercial formula products: A qualitative marketing study from two sites in South Africa
    (Taylor and Francis Group, 2022) Pereira-Kotze, Catherine; Horwood, Christiane; Haskins, Lyn
    Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate. The aim of this research was to describe exposure of pregnant women and mothers of young children in South Africa to marketing of commercial formula products, compared to international recommendations and national legislation.
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    Stemming commercial milk formula marketing: Now is the time for radical transformation to build resilience for breastfeeding
    (Elsevier, 2023) Doherty, Tanya; Horwood, Christiane; Pereira-Kotze, Catherine
    One of the striking messages of the Lancet Breastfeeding Series1–3 is that the consumption of commercial milk formula (CMF) by infants and young children has been normalised. More children are consuming CMF than ever before. 2 Only 48% of the world’s infants and young children are breastfed as recommended,4 despite the huge body of evidence on the lifelong benefits of breastfeeding. This situation reflects the stranglehold the CMF industry has on governments, health professionals, academic institutions, and increasingly on caregivers and families through pervasive social media.