Stemming commercial milk formula marketing: Now is the time for radical transformation to build resilience for breastfeeding
Loading...
Date
2023
Journal Title
Journal ISSN
Volume Title
Publisher
Elsevier
Abstract
One of the striking messages of the Lancet Breastfeeding
Series1–3 is that the consumption of commercial milk
formula (CMF) by infants and young children has
been normalised. More children are consuming CMF
than ever before. 2 Only 48% of the world’s infants and
young children are breastfed as recommended,4 despite
the huge body of evidence on the lifelong benefits of
breastfeeding. This situation reflects the stranglehold the
CMF industry has on governments, health professionals,
academic institutions, and increasingly on caregivers and
families through pervasive social media.
Description
Keywords
World Health Organization (WHO), Public health, Marketing, Young children
Citation
Doherty, T. et al. (2023). Stemming commercial milk formula marketing: Now is the time for radical transformation to build resilience for breastfeeding. The Lancet, 401(10375),415-418. https://doi.org/10.1016/S0140-6736(23)00095-8