Exploring women’s exposure to marketing of commercial formula products: A qualitative marketing study from two sites in South Africa

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Date

2022

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Publisher

Taylor and Francis Group

Abstract

Regulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate. The aim of this research was to describe exposure of pregnant women and mothers of young children in South Africa to marketing of commercial formula products, compared to international recommendations and national legislation.

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Keywords

Public health, Breast-milk, Legislation, Breast feeding, Infants

Citation

Pereira-Kotze, C. et al. (2022). Exploring women’s exposure to marketing of commercial formula products: A qualitative marketing study from two sites in South Africa. Global health action, 15(1), 2074663. https://doi.org/10.1080/16549716.2022.2074663

URI

https://doi.org/10.1080/16549716.2022.2074663
 http://hdl.handle.net/10566/7760

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Research Articles (School of Public Health)