Exploring women’s exposure to marketing of commercial formula products: A qualitative marketing study from two sites in South Africa

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dc.contributor.authorPereira-Kotze, Catherine
dc.contributor.authorHorwood, Christiane
dc.contributor.authorHaskins, Lyn
dc.date.accessioned2022-08-23T07:51:44Z
dc.date.available2022-08-23T07:51:44Z
dc.date.issued2022
dc.description.abstractRegulating the marketing of commercial formula products is a long-term commitment required to protect breastfeeding. Marketing strategies of formula manufacturers, retailers and distributors evolve at a rapid rate. The aim of this research was to describe exposure of pregnant women and mothers of young children in South Africa to marketing of commercial formula products, compared to international recommendations and national legislation.en_US
dc.identifier.citationPereira-Kotze, C. et al. (2022). Exploring women’s exposure to marketing of commercial formula products: A qualitative marketing study from two sites in South Africa. Global health action, 15(1), 2074663. https://doi.org/10.1080/16549716.2022.2074663en_US
dc.identifier.issn1654-9880
dc.identifier.urihttps://doi.org/10.1080/16549716.2022.2074663
dc.identifier.urihttp://hdl.handle.net/10566/7760
dc.language.isoenen_US
dc.publisherTaylor and Francis Groupen_US
dc.subjectPublic healthen_US
dc.subjectBreast-milken_US
dc.subjectLegislationen_US
dc.subjectBreast feedingen_US
dc.subjectInfantsen_US
dc.titleExploring women’s exposure to marketing of commercial formula products: A qualitative marketing study from two sites in South Africaen_US
dc.typeArticleen_US

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