Browsing by Author "Bopape, Makoma"

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    Effect of different front-of-package food labels on identification of unhealthy products and intention to purchase the products– A randomised controlled trial in South Africa
    (Elsevier, 2022) Bopape, Makoma; Murukutla, Nandita; Wen Ng, Shu
    This study aimed to evaluate the effect of different labels on participants identifying products high in nutrients of concern; identifying unhealthy products, and intention to purchase unhealthy products. This blinded randomised controlled trial included a representative sample of South African households (n = 1951). Per household we selected a member primarily responsible for food purchases. Participants were randomised into the Warning Label (WL), Guideline Dietary Amounts (GDA) or Multiple Traffic Light (MTL) arms. Each participant answered questions in a no label condition (control) followed by same questions in the label condition (experiment). Complete data were collected and analysed for 1948 participants (WL = 33.7%, GDA = 32.1% and MTL = 34.2%). The probability of correctly identifying products high in nutrients of concern and identifying products as being unhealthy was higher with the WL compared to the GDA or MTL for most items. There was no difference in performance between the GDA and the MTL when considering all items together. A higher percentage of participants reported a lower intention to purchase an unhealthy product after exposure to the WL compared to MTL for 5 out of 6 products; 2 out of 6 products for the WL compared to GDA and 2 out of 6 products for GDA compared to MTL. Compared to the control condition, exposure to each of the labels resulted in better identification of nutrients of concern, unhealthy products and a lower intention to purchase when considering all specific outcome items together. The WL showed a higher potential to enable South African consumers to identify products high in nutrients of concern, identify unhealthy products and discourage purchasing of unhealthy products.
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    Perceived effect of warning label on parental food purchasing and drivers of food selection among South African parents–An exploratory study
    (Frontiers Media, 2022) Bopape, Makoma; Taillie, Lindsey Smith; Swart, Rina
    Household food purchasing decision is a complex process influenced by factors such as marketing, cost, children food preference and parental choices. Most food products targeted toward children are unhealthy and are aggressively marketed to increase desirability among parents and children making healthier food selection even harder. The warning label (WL) is identified as a simple front-of-package labeling format that assist consumers to easily identify unhealthy foods and reduce their purchasing. This was a qualitative study that aimed to investigate the perceived eect of the warning label (WL) on parental food purchasing and drivers of food selection among parents. The study was conducted in a mainly rural part of South Africa, in Limpopo Province.
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    Perceived healthfulness, nutrient content awareness, consumption, and intention to purchase selected ultraprocessed products among adults in South Africa
    (John Wiley and Sons Ltd, 2025) Swart, Rina; Bopape, Makoma; De Man, Jeroen
    Objective: To investigate the perceived healthfulness, nutrient content awareness, consumption, and intention to purchase selected ultraprocessed products (UPP) and their sociodemographic determinants. Design: Cross-sectional study involving secondary data analysis. Setting: This study was conducted in all nine provinces of South Africa. Participants: In total, 1951 adults (18–50 years), with 63.5% females and 66.3% from low socioeconomic group. Methods: Participants were shown A4 images of mock-branded UPP, with no nutrition information provided. Questions asked were based on the images to determine the nutrient content awareness, healthfulness perception, consumption frequency, and intention to purchase the UPP based on sociodemographic characteristics. Analysis: Descriptive statistics were conducted for nutrient content awareness, perceived healthfulness, consumption, and intention to purchase UPP. Associations with sociodemographic variables were determined using regression analyses: logistic regression for perceived healthfulness and nutrient content awareness, ordinary least square regression for UPP consumption, and intention to purchase was modeled as a latent variable in a multiple indicators multiple cause (MIMIC) model. Results: Over a third of participants (41.8%) were not aware that fruit juice is high in sugar. Only 13% of the participants perceived fruit juice as unhealthy and more than 50% showed the intention to purchase fruit juice, cereals, and yoghurt in the future. More than 50% reported consuming most UPP either daily or weekly. Perceived healthfulness was associated with gender, while UPP consumption was associated with education, age, gender, and being unemployed. Intention to purchase UPP was the only variable associated with socioeconomic status. Conclusion and Implications: Intervention strategies such as simplified front-of-pack labeling may have a role in improving nutrition awareness and discouraging UPP consumption.
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    South African consumers’ perceptions of front-of-package warning labels on unhealthy foods and drinks
    (Public Library of Science, 2021) Bopape, Makoma; Taillie, Lindsey Smith; Swart, Rina
    Front-of-package labeling (FOPL) is a policy tool that helps consumers to make informed food choices. South Africa has not yet implemented this labeling system. The aim of this study was therefore to explore adult South African consumers’ perceptions of front-of-package warning labels on foods and non-alcoholic beverages (referred to as drinks in this paper) and their insights into features that could influence the effectiveness of the warning label. Using a qualitative approach, the study purposively selected consumers diversified by urbanization, gender, socioeconomic status, and literacy. We collected data from a total of 113 participants through 12 focus group discussions. Data were systematically coded and divided into five themes namely, positive attitudes toward warning labels, perceived benefits of warning labels, perceived behavior modification, perceived beneficiaries of warning labels, and effective attributes of warning labels.