South African consumers’ perceptions of front-of-package warning labels on unhealthy foods and drinks

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Date

2021

Journal Title

Journal ISSN

Volume Title

Publisher

Public Library of Science

Abstract

Front-of-package labeling (FOPL) is a policy tool that helps consumers to make informed food choices. South Africa has not yet implemented this labeling system. The aim of this study was therefore to explore adult South African consumers’ perceptions of front-of-package warning labels on foods and non-alcoholic beverages (referred to as drinks in this paper) and their insights into features that could influence the effectiveness of the warning label. Using a qualitative approach, the study purposively selected consumers diversified by urbanization, gender, socioeconomic status, and literacy. We collected data from a total of 113 participants through 12 focus group discussions. Data were systematically coded and divided into five themes namely, positive attitudes toward warning labels, perceived benefits of warning labels, perceived behavior modification, perceived beneficiaries of warning labels, and effective attributes of warning labels.

Description

Keywords

Consumers, South Africa, unhealthy foods, Package labelling, Non-alcoholic beverages

Citation

Bopape, M. et al. (2021). South African consumers’ perceptions of front-of-package warning labels on unhealthy foods and drinks. Plos One, 16(9), e0257626. https://doi.org/10.1371/journal.pone.0257626