Perceived effect of warning label on parental food purchasing and drivers of food selection among South African parents–An exploratory study
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Frontiers Media
Abstract
Household food purchasing decision is a complex process influenced by
factors such as marketing, cost, children food preference and parental
choices. Most food products targeted toward children are unhealthy and are
aggressively marketed to increase desirability among parents and children
making healthier food selection even harder. The warning label (WL) is
identified as a simple front-of-package labeling format that assist consumers
to easily identify unhealthy foods and reduce their purchasing. This was
a qualitative study that aimed to investigate the perceived eect of the
warning label (WL) on parental food purchasing and drivers of food selection
among parents. The study was conducted in a mainly rural part of South
Africa, in Limpopo Province.
Description
Keywords
Public health, Unhealthy food, Food security, Food sciences, South Africa
Citation
Bopape, M. et al. (2022). Perceived effect of warning label on parental food purchasing and drivers of food selection among South African parents–An exploratory study. Frontiers in Public Health, 10, 939937. https://doi.org/10.3389/fpubh.2022.93993