Perceived effect of warning label on parental food purchasing and drivers of food selection among South African parents–An exploratory study

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dc.contributor.authorBopape, Makoma
dc.contributor.authorTaillie, Lindsey Smith
dc.contributor.authorSwart, Rina
dc.date.accessioned2022-09-06T09:47:19Z
dc.date.available2022-09-06T09:47:19Z
dc.date.issued2022
dc.description.abstractHousehold food purchasing decision is a complex process influenced by factors such as marketing, cost, children food preference and parental choices. Most food products targeted toward children are unhealthy and are aggressively marketed to increase desirability among parents and children making healthier food selection even harder. The warning label (WL) is identified as a simple front-of-package labeling format that assist consumers to easily identify unhealthy foods and reduce their purchasing. This was a qualitative study that aimed to investigate the perceived eect of the warning label (WL) on parental food purchasing and drivers of food selection among parents. The study was conducted in a mainly rural part of South Africa, in Limpopo Province.en
dc.description.sponsorshipHousehold food purchasing decision is a complex process influenced by factors such as marketing, cost, children food preference and parental choices. Most food products targeted toward children are unhealthy and are aggressively marketed to increase desirability among parents and children making healthier food selection even harder. The warning label (WL) is identified as a simple front-of-package labeling format that assist consumers to easily identify unhealthy foods and reduce their purchasing. This was a qualitative study that aimed to investigate the perceived e􀀀ect of the warning label (WL) on parental food purchasing and drivers of food selection among parents.en_US
dc.identifier.citationBopape, M. et al. (2022). Perceived effect of warning label on parental food purchasing and drivers of food selection among South African parents–An exploratory study. Frontiers in Public Health, 10, 939937. https://doi.org/10.3389/fpubh.2022.93993en_US
dc.identifier.issn2296-2565
dc.identifier.urihttps://doi.org/10.3389/fpubh.2022.93993
dc.identifier.urihttp://hdl.handle.net/10566/7814
dc.language.isoenen_US
dc.publisherFrontiers Mediaen_US
dc.subjectPublic healthen_US
dc.subjectUnhealthy fooden_US
dc.subjectFood securityen_US
dc.subjectFood sciencesen_US
dc.subjectSouth Africaen_US
dc.titlePerceived effect of warning label on parental food purchasing and drivers of food selection among South African parents–An exploratory studyen_US
dc.typeArticleen_US

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