Factors influencing the adoption of online shopping in Khayelitsha township
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Date
2023
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Publisher
University of the Western Cape
Abstract
Online shopping businesses generally provide delivery services to their clients. Online delivery service is a mechanism in which consumers buy products electronically and the products are delivered to the consumer-provided location. Online delivery service is becoming increasingly popular and has been regarded as an effective model of today’s internet transaction in many countries. South Africa is one of the most developed countries in Africa with easy internet accessibility, but the rate of online delivery service in the township is very low as compared to the suburban area due to lack of knowledge and resistance to change. The study aimed to examine the factors that contribute to the use of online delivery services in the township, a research study of Khayelitsha township. The study was measuring the customer’s perception of online delivery service. The study adopted the Technology Acceptance Model, also known as TAM, to lay the conceptual foundation for investigating how the adoption of the online delivery service is perceived or understood in the township. A quantitative approach was used in the research, and data had been gathered from participants with internet access using a questionnaire survey. These questionnaires were examined by using statistical packages for the social sciences (SPSS) and Cronbach's Alpha to assess reliability.
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Keywords
TAM, Online Delivery Service, Social Influence, Perceived Risk And Township, Technology Acceptance Model