Big data analytics capabilities and the organisational performance of South African retailers

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dc.contributor.advisorvan den Berg, Carolien
dc.contributor.authorHollong, Diana Welbotha
dc.date.accessioned2023-07-03T07:46:12Z
dc.date.accessioned2024-05-03T08:47:47Z
dc.date.available2023-07-03T07:46:12Z
dc.date.available2024-05-03T08:47:47Z
dc.date.issued2022
dc.descriptionMagister Commercii (Information Management) - MCom(IM)en_US
dc.description.abstractBig data analytics is becoming a real source of competitive advantage and growth as it helps organisations to have a better understanding of their insights. Recent studies have identified the resources needed to build a big data analytics capability (BDAC) and examined their relationship with firm performance. Building on this, the study attempts to examine the relationship between BDAC and the organisational performance of South African retailers. The study was guided by three main objectives: To empirically determine the impact of big data analytics tangible capabilities (BDATC) on the organisational performance (OP) of South African retailers, to empirically determine the impact of big data analytics human capabilities (BDAHC) on the organisational performance (OP) of South African retailers and to empirically determine the impact of big data analytics intangible capabilities (BDAIC) on the organisational performance (OP) of South African retailers.en_US
dc.identifier.urihttps://hdl.handle.net/10566/12662
dc.language.isoenen_US
dc.publisherUniversity of the Western Capeen_US
dc.rights.holderUniversity of the Western Capeen_US
dc.subjectBig dataen_US
dc.subjectData analyticen_US
dc.subjectInformation and Communication Technologyen_US
dc.subjectOrganisational performanceen_US
dc.subjectSouth Africaen_US
dc.titleBig data analytics capabilities and the organisational performance of South African retailersen_US

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