Big data analytics capabilities and the organisational performance of South African retailers
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Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of the Western Cape
Abstract
Big data analytics is becoming a real source of competitive advantage and growth as it helps
organisations to have a better understanding of their insights. Recent studies have identified the
resources needed to build a big data analytics capability (BDAC) and examined their relationship
with firm performance. Building on this, the study attempts to examine the relationship between
BDAC and the organisational performance of South African retailers. The study was guided by
three main objectives: To empirically determine the impact of big data analytics tangible
capabilities (BDATC) on the organisational performance (OP) of South African retailers, to
empirically determine the impact of big data analytics human capabilities (BDAHC) on the
organisational performance (OP) of South African retailers and to empirically determine the impact
of big data analytics intangible capabilities (BDAIC) on the organisational performance (OP) of
South African retailers.
Description
Magister Commercii (Information Management) - MCom(IM)
Keywords
Big data, Data analytic, Information and Communication Technology, Organisational performance, South Africa