Exploring perceptions of fun in a hybrid working environment: A segmental inquiry of generational cohorts

dc.contributor.authorAkleker, Yaseen
dc.date.accessioned2026-06-11T10:06:21Z
dc.date.available2026-06-11T10:06:21Z
dc.date.issued2023
dc.description.abstractThe Covid-19 pandemic accelerated a trend that was already gaining momentum, namely a multigenerational workforce working in hybrid conditions. Therefore, the primary objective of this study is to explore the impact of fun in a hybrid working environment among employees belonging to Generation X, Millennials and Generation Z. The Generational Cohort Theory in conjunction with Play in Adulthood theory allowed the researcher to understand whether fun in the workplace has been impacted by hybrid working and whether it is seen as a key retention feature or not across the generational cohorts. The Generational Cohort Theory is often used by academics and practitioners to create generational cohorts, which are based on age groups that are thought to have attitudes, thoughts, beliefs, and values that are similar. As this study has focused on exploring the impact and perceptions of generational cohorts, the study assumed an interpretivist perspective.
dc.identifier.urihttps://hdl.handle.net/10566/24333
dc.language.isoen
dc.publisherUniversity of the Western Cape
dc.subjectCommerce
dc.subjectSOCIAL SCIENCES::Social sciences::Psychology::Applied psychology
dc.subjectCovid-19
dc.subjectPublic health
dc.subjectOrganisational behaviour
dc.titleExploring perceptions of fun in a hybrid working environment: A segmental inquiry of generational cohorts
dc.typeThesis

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