Economic and non-economic satisfaction as interlocking constructs in B2B sales relationships
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Date
2024
Journal Title
Journal ISSN
Volume Title
Publisher
OpenJournals Publishing AOSIS (Pty) Ltd.
Abstract
This study tests a research model that reflects the nomological relationship between satisfaction as a two-dimensional construct and continuity, coordination, and cooperation in business-to-business (B2B) sales relationships.
Description
Keywords
economic satisfaction, non-economic satisfaction, continuity, coordination, cooperation
Citation
Ferro-Soto, C., Padin, C., Roberts-Lombard, M., Svensson, G. and Høgevold, N., 2024. Economic and non-economic satisfaction as interlocking constructs in B2B sales relationships. South African Journal of Business Management, 55(1), p.3956.