Observatory's linguistic landscape: semiotic appropriation and the reinvention of space

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dc.contributor.authorPeck, Amiena
dc.contributor.authorBanda, Felix
dc.date.accessioned24/04/2017 15:30
dc.date.available24/04/2017 15:30
dc.date.issued2014
dc.description.abstractUsing a longitudinal ethnographic study of the linguistic landscape (LL) in Observatory's business corridor of Lower Main Road, the paper explores changes brought about by the influx of immigrant Africans, their artefacts and language practices. The paper uses the changes in the LL over time and the development of an "African Corner" within Lower Main Road, to illustrate the appropriation of space and the unpredictability, which comes along with highly mobile, technological and multicultural citizens. It is argued that changes in the LL are part of the act of claiming and appropriating space wherein space becomes summarily recontexualized and hence reinvented and "owned" by new actors. It is also argued that space ownership can be concealed through what we have called "brand anonymity" strategies in which the identity of the owner is deliberately concealed behind global brands. We conclude that space is pliable and mobile, and that, it is the people within space who carve out new social practices in their appropriated space.en_US
dc.description.accreditationIBSSen_US
dc.identifier.citationPeck, A. & Banda, F. (2014). Observatory's linguistic landscape: semiotic appropriation and the reinvention of space. Social Semiotics, 24(3): 302-323en_US
dc.identifier.issn1035-0330
dc.identifier.urihttps://hdl.handle.net/10566/2754
dc.identifier.urihttp://dx.doi.org/10.1080/10350330.2014.896651
dc.language.isoenen_US
dc.privacy.showsubmitterFALSE
dc.publisherTaylor & Francisen_US
dc.status.ispeerreviewedTRUE
dc.subjectSpaceen_US
dc.subjectSemioticsen_US
dc.subjectLinguistic landscapeen_US
dc.subjectObservatoryen_US
dc.subjectAppropriationen_US
dc.subjectBrand anonymityen_US
dc.titleObservatory's linguistic landscape: semiotic appropriation and the reinvention of spaceen_US
dc.typeArticleen_US

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