Customer satisfaction at an online store in South Africa
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Date
2021
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
University of Western Cape
Abstract
Online shopping has become a common way in which retail businesses are conducted across most parts of the world. South African (SA) retailers such as Takealot, Makro, and Spree added this function to their existing operations. However, the survival of SA online stores is compromised by the competitive activities set by international players, including Amazon, eBay, and Google. Online stores such as Nine West and Mango have closed amidst poor financial performance. The adoption of a customer-centred approach is among the strategies that SA online stores can take to remain competitive.
Description
Keywords
Customer satisfaction, Online store, South Africa, Online shopping, Retail businesses
Citation
Naidoo, V., & Botsi, K. G. (2021). Customer satisfaction at an online store in South Africa. Journal of Entrepreneurial Innovations , 2(1), 21-36. https://doi.org/10.14426/jei.v2i1.932