Factors affecting the adoption of momConnect mobile application for pregnant women at the Retreat Community Health Centre
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Date
2021
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Publisher
University of the Western Cape
Abstract
The core purpose of this study was to examine the factors affecting the adoption of
momConnect mobile application for pregnant women, at the Retreat Community Health Centre
(RCHC) in Cape Town South Africa. The specific objectives of the study were to identify the
factors affecting the use of momConnect intervention at the RCHC and to understand the
perceptions of pregnant women towards momConnect intervention. Also, the study sought to
identify the barriers of momConnect use by pregnant women at the RCHC and to provide
recommendations on the effective use of momConnect intervention for pregnant women. The
Technology Acceptance Model (TAM) and the Technology Readiness Model (TRM) guided
the study, which were the anchor theories in the study. Based on the interpretivism paradigm,
the study followed a qualitative research approach as the case study research design as the
research methodology of the study. Data was further collected using interviews and focus group
discussions (FGDs) from users of momConnect who are ten pregnant mothers as well as six
nurses at the RCHC. Through a thematic analysis, the findings of the study revealed that there
is a general understanding that the momConnect mobile application has benefits as evidenced
by the generated themes arising from the participants or pregnant women’s perceptions of their
interactions with the mobile application.
Seven main themes emerge from the qualitative study on the factors affecting adoption of
mobile health (mHealth) applications which are, (i) people’s traits; (ii) technological
attributes; (iii) social influence; (iv) trust; (v) relevance; (vi) organisational support and (vii)
organisational practices. The study recommended that there must be an effective collaboration
between the nurses and pregnant woman to ensure successful adoption of momConnect mobile
application at the RCHC. In addition, the management at the RCHC must put in place, a
momConnect strategy and policies which will enforce the nurses to be more involved in the
roll-out of the mobile application. Furthermore, the mobile application’s content can be
improved to reduce the frustrations pregnant women user expreinces.
Description
Keywords
Mobile health (mHealth), Health Information Systems (HIS), Technology Acceptance Model (TAM), Technology Readiness (TR), momConnect, Diffusion