The application of the marketing concept to independent radio and appliance retail
| dc.contributor.advisor | van de Byl Smuts, Michael | |
| dc.contributor.author | Venter, J | |
| dc.date.accessioned | 2021-02-12T09:44:56Z | |
| dc.date.accessioned | 2024-05-03T08:14:26Z | |
| dc.date.available | 2021-02-12T09:44:56Z | |
| dc.date.available | 2024-05-03T08:14:26Z | |
| dc.date.issued | 1982 | |
| dc.description | Doctor Educationis | en_US |
| dc.description.abstract | Independent Radio and Appliance retailers face very strong competition from chain groups, discounters and hypermarkets. These organisations rely on bulk-buying and negotiated deals to elicit favourable terms from suppl iers. Due to the volume of their turnover they can afford to work on lower profi t margins than the independent operator. Large marketing organisations also benefit from economi es of seal e in adverti si ng and promoti ons. In short the 1arge groups have a di fferenti al advantage over the small er i ndependents i n that thei r cost of sales and overhead structure is generally lower. The purpose of this study is to develop a marketing strategy for independent radio and appliance retailers which will enable them to survive, grow and trade profitably under current highly competitive conditions. | en_US |
| dc.identifier.uri | https://hdl.handle.net/10566/12478 | |
| dc.language.iso | en | en_US |
| dc.publisher | University of the Western Cape | en_US |
| dc.rights.holder | University of the Western Cape | en_US |
| dc.subject | Pricing policies | en_US |
| dc.subject | Marketing strengths | en_US |
| dc.subject | Target market | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Economy | en_US |
| dc.title | The application of the marketing concept to independent radio and appliance retail | en_US |