Relationship between in-store promotions and consumer behaviour in shopping malls in South Africa

dc.contributor.authorNaidoo, Vinessa
dc.contributor.authorMathivha, Nkhumeleni
dc.date.accessioned2022-02-10T07:44:05Z
dc.date.available2022-02-10T07:44:05Z
dc.date.issued2021
dc.description.abstractPromotions of products and services close to the point of purchase is a reality to many companies. These promotions include the demonstration of products, price discounts and free samples. This paper sets out to determine the influence of in-store promotions on consumer behaviour. The study sampled 200 middle-of-the-month and month-end shoppers in four of the largest shopping malls in Polokwane, South Africa among. The paper was designed along quantitative method dicta and the primary data were collected by means of a questionnaire.en_US
dc.identifier.citationNaidoo, V., & Mathivha, N. (2021). Relationship between in-store promotions and consumer behaviour in shopping malls in South Africa. Journal of Entrepreneurial Innovations , 2(1), 37-48. https://doi.org/10.14426/jei.v2i1.933en_US
dc.identifier.issn2708-6232
dc.identifier.urihttps://doi.org/10.14426/jei.v2i1.933
dc.identifier.urihttp://hdl.handle.net/10566/7219
dc.language.isoenen_US
dc.publisherUniversity of Western Capeen_US
dc.subjectConsumer behaviouren_US
dc.subjectCouponsen_US
dc.subjectIn-store promotionsen_US
dc.subjectProduct demonstrationsen_US
dc.subjectDiscountsen_US
dc.subjectSouth Africaen_US
dc.titleRelationship between in-store promotions and consumer behaviour in shopping malls in South Africaen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 2 of 2
Loading...
Thumbnail Image
Name:
document (38).pdf
Size:
130.89 KB
Format:
Adobe Portable Document Format
Description:
Loading...
Thumbnail Image
Name:
document (38).pdf
Size:
130.89 KB
Format:
Adobe Portable Document Format
Description:
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description: