Exploring the relationship between work and learning within small business development

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dc.contributor.advisorGroener, Zelda
dc.contributor.authorLombard, Ferdinand Anthony
dc.date.accessioned2014-06-12T11:53:13Z
dc.date.accessioned2024-05-28T10:54:27Z
dc.date.available2014-06-12T11:53:13Z
dc.date.available2024-05-28T10:54:27Z
dc.date.issued2009
dc.descriptionMagister Educationis - MEden_US
dc.description.abstractContinuous learning has been identified as a key element for SMMEs to succeed in their drive to build productive capacity, to compete, to create jobs and to contribute to poverty alleviation in South Africa. Without the necessary business skills and insight, emerging entrepreneurs will not be able to run their business successfully. Therefore, emerging small business owners especially those in rural areas attend the general, basic, government-subsidized courses provided by non-profit organizations.To ensure that learning is being transferred to the workplace, the Western Cape Business Development Centre (WCBDC) applies the concept of mentoring as a follow-up programme. In layman’s term, a business mentor refers to someone who is experienced in business, trustworthy and professional, trained and up-to-date in their advice.The goal of the research was to evaluate the impact of the WCBDC’s mentoring program on the development of marketing skills of an established small business. I did a case study on one of the successful small businesses in Saldanha, The Marine and Industrial Coaters (MIC), whose owners have attended the Western Cape Business Development Center’s (WCBDC) entrepreneurial development program and then enrolled for its business mentoring programme.Since the mentoring programme commits a substantial amount of resources to mentoring and requires a lot of time from the WCBDC, it is of interest to see whether the expected goals of the mentoring programme – to enhance the entrepreneurs’ business skills and to lead entrepreneurs to business growth – are achieved. I have focused on the development of marketing skills and found that the entrepreneurs’ marketing knowledge and skills did developed as a result of the programme. More efforts need to continue to sustain the existing momentum. However, success in implementing the mentoring programme will depend on essential factors such as selfdirected learning, facilitative and multiple mentoring, application of both psychosocial and career mentoring functions, and shared accountability and responsibility of both mentee and mentor.en_US
dc.identifier.urihttps://hdl.handle.net/10566/15531
dc.language.isoenen_US
dc.subjectSmall business developmenten_US
dc.subjectEntrepreneurshipen_US
dc.subjectLocal business service centreen_US
dc.subjectMentoringen_US
dc.subjectBusiness mentoringen_US
dc.subjectMultiple mentoringen_US
dc.subjectFacilitative mentoringen_US
dc.subjectPeer mentoringen_US
dc.subjectMentoring relationshipen_US
dc.subjectBenefits of mentoringen_US
dc.subjectBusiness development phasesen_US
dc.titleExploring the relationship between work and learning within small business developmenten_US
dc.typeThesisen_US

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