Factors affecting consumer acceptance and use of mobile delivery applications in South Africa

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musakwa_factors affecting consumer acceptance_2023.pdf (742.15 KB)

Date

2023

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AOSIS

Abstract

During the 2020 global coronavirus (COVID-19) outbreak, mobile delivery applications flourished, facilitating consumer access to groceries. Research has shown, however, that usage remains low in developing countries such as South Africa. This research identifies factors that affect the acceptance and use of a mobile delivery application. It provides recommendations for application designers to improve application functionality and usability and for retailers to better understand customer needs.

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Keywords

World Health Organization (WHO), Covid-19, Public health, Labour market, Shopping

Citation

Musakwa, I. S., & Petersen, F. (2023). Factors affecting consumer acceptance and use of mobile delivery applications in South Africa. South African Journal of Information Management, 25(1), a1585. https://doi.org/10.4102/sajim.v25i1.1585

URI

https://doi.org/10.4102/sajim.v25i1.1585
 http://hdl.handle.net/10566/8893

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Research Articles (Information Systems)