Magister Artium - MA (Geography, Environmental & Tourism Studies)

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https://hdl.handle.net/10566/9293

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Browsing by Subject "Africa"

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    Marketing ‘Africa’: Exploring colonial legacies in the contemporary tourism industry
    (University of the Western Cape, 2025) De Bruycker, Britney
    This study aims to examine how the African tourism industry represents itself to international tourists, by exploring the tourism industry of four African countries, i.e. South Africa, Namibia, Tanzania and Rwanda, through focusing on language and images in selected travel agency websites (including the national tourism departments). The selected countries reflect the differing nature of the colonial experience and vary in colonial histories, geographic location, and prominence in the African tourism industry. The research adopts a qualitative methodology, examining websites from different travel agencies in each African country, using a textual and visual approach. An interview with a marketer from South Africa was conducted to obtain further insight into the thinking behind the tourism campaigns. The focus was on the dilemmas faced by image makers in either perpetuating or contesting colonial stereotypes in representing South Africa to international tourists. The study found that these stereotypes, namely general stereotypes about Africa, African people and the colonial legacies, were indeed commonly found in the marketing of South Africa, Namibia and Tanzania. Rwanda differed in some key respects, as the Rwandan marketing hardly revealed any colonial legacies and perpetuated only a few stereotypes about African people. Marketers found it difficult to abandon the stereotypes due to the lack of awareness of certain stereotypes and because of marketing purposes as they play into the preconceived ideas that tourists have about African countries and its inhabitants.
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    Pharmaceutical security in South Africa: law and medical geopolitics
    (University of the Western Cape, 2008) Gater, Thomas; Pirie, Gordon; Dept. of Geography and Environmental Studies; Faculty of Arts
    The study focuses on the political and economic geographies of pharmaceutical delivery. In 1997 the South African government passed the Medicines and Related Substances Control Amendment Act, sparking outrage from both the local and international pharmaceutical industry, and resulting in court action in 2001. The industry believed that South Africa was in breach of its obligations under international intellectual property law. Those fighting for pharmaceutical security hoped the court case would be a 'landmark' in the global campaign for equitable access to medicines. This investigation seeks to analyse the domestic and international legacy of the court action. The inquiry takes its significance from the high prevalence rates of treatable diseases and the need for pharmaceutical security in South Africa and its neighbouring African countries. The absence of a sustainable international medicines delivery system is a global political, economic and moral failure. A solution is required that balances the positive productive forces of the market with a philosophy of justice and equity.