A survey was conducted to evaluate utilization of business development services by small
businesses in the Western Cape. It was deduced that fairly established businesses do not seem to
need or use consultancy /training services. This may be due to the lack of awareness on the
owner’s part or perceived value of money. Emerging and stable businesses have a strong demand
for financial support, business management advice and skills, market opportunities and technical
skills. The new approach to business should entail identifying specific needs of business,
considering its degree of sophistication and thereby providing services to meet those unmet needs