UWCScholar :: Browsing by Author "Salubi, Oghenere G."

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Use of social media as a marketing and information provision tool by the City of Cape Town Libraries
(AOSIS, 2022) Masizana, Fikiswa; Salubi, Oghenere G.
Social media use by libraries has facilitated communication and marketing of services to user communities. The City of Cape Town Libraries adopted social media usage in the 2015�2016 financial year. This study is set out to assess librarians� perception and response to the implementation and adoption of social media for library services. The research sought to appraise the City of Cape Town public librarians� experiences of social media use in the provision of information services, evaluate librarians� perceptions of social media use for information provision services and recommend ways in which social media information services provision can be improved upon.