Use of social media as a marketing and information provision tool by the City of Cape Town Libraries
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Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
AOSIS
Abstract
Social media use by libraries has facilitated communication and marketing of
services to user communities. The City of Cape Town Libraries adopted social media usage in
the 2015�2016 financial year. This study is set out to assess librarians� perception and response
to the implementation and adoption of social media for library services. The research sought to appraise the City of Cape Town public librarians�
experiences of social media use in the provision of information services, evaluate librarians�
perceptions of social media use for information provision services and recommend ways in
which social media information services provision can be improved upon.
Description
Keywords
Social media, Public libraries, Marketing, Technology, Cape Town
Citation
Masizana, F., & Salubi, O. G.( 2022). Use of social media as a marketing and information provision tool by the City of Cape Town Libraries. South African Journal of Information Management, 4(1), a1513. https://doi.org/10.4102/sajim.v24i1.1513