Use of social media as a marketing and information provision tool by the City of Cape Town Libraries

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dc.contributor.authorMasizana, Fikiswa
dc.contributor.authorSalubi, Oghenere G.
dc.date.accessioned2023-06-19T09:33:26Z
dc.date.available2023-06-19T09:33:26Z
dc.date.issued2022
dc.description.abstractSocial media use by libraries has facilitated communication and marketing of services to user communities. The City of Cape Town Libraries adopted social media usage in the 2015�2016 financial year. This study is set out to assess librarians� perception and response to the implementation and adoption of social media for library services. The research sought to appraise the City of Cape Town public librarians� experiences of social media use in the provision of information services, evaluate librarians� perceptions of social media use for information provision services and recommend ways in which social media information services provision can be improved upon.en_US
dc.identifier.citationMasizana, F., & Salubi, O. G.( 2022). Use of social media as a marketing and information provision tool by the City of Cape Town Libraries. South African Journal of Information Management, 4(1), a1513. https://doi.org/10.4102/sajim.v24i1.1513en_US
dc.identifier.issn1560-683X
dc.identifier.urihttps://doi.org/10.4102/sajim.v24i1.1513
dc.identifier.urihttps://hdl.handle.net/10566/9111
dc.language.isoenen_US
dc.publisherAOSISen_US
dc.subjectSocial mediaen_US
dc.subjectPublic librariesen_US
dc.subjectMarketingen_US
dc.subjectTechnologyen_US
dc.subjectCape Townen_US
dc.titleUse of social media as a marketing and information provision tool by the City of Cape Town Librariesen_US
dc.typeArticleen_US

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