Browsing by Author "Naidoo, Vinessa"

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    Customer satisfaction at an online store in South Africa
    (University of Western Cape, 2021) Naidoo, Vinessa; Botsi, Keorapetse G
    Online shopping has become a common way in which retail businesses are conducted across most parts of the world. South African (SA) retailers such as Takealot, Makro, and Spree added this function to their existing operations. However, the survival of SA online stores is compromised by the competitive activities set by international players, including Amazon, eBay, and Google. Online stores such as Nine West and Mango have closed amidst poor financial performance. The adoption of a customer-centred approach is among the strategies that SA online stores can take to remain competitive.
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    Relationship between in-store promotions and consumer behaviour in shopping malls in South Africa
    (University of Western Cape, 2021) Naidoo, Vinessa; Mathivha, Nkhumeleni
    Promotions of products and services close to the point of purchase is a reality to many companies. These promotions include the demonstration of products, price discounts and free samples. This paper sets out to determine the influence of in-store promotions on consumer behaviour. The study sampled 200 middle-of-the-month and month-end shoppers in four of the largest shopping malls in Polokwane, South Africa among. The paper was designed along quantitative method dicta and the primary data were collected by means of a questionnaire.