(The University of the Western Cape, 2017) Hendricks, Tamsyn Lynn; Antia, B.
Social semiotics (Halliday, 1978 and van Leeuwen, 2006) makes us acutely aware that social
communication like public speaking often takes place through non-verbal modes (such as
images, and bodily attributes), in combination with unique but socially motivated meanings
that can be read from language. A broadened view of the resources for communication
consequently sees semiotic potential in the essence and practices of individuals and
organizations in society. Specific social, cultural or historical situations have relevant meanings
that can be made or read from ways of being, doing, saying and so on.