An observational study of child-directed marketing on prepackaged breakfast cereals in South Africa

dc.contributor.advisorSwart, Rina
dc.contributor.authorKhan, Alice
dc.date.accessioned2021-08-16T13:52:50Z
dc.date.accessioned2024-04-17T11:07:08Z
dc.date.available2021-08-16T13:52:50Z
dc.date.available2024-04-17T11:07:08Z
dc.date.issued2021
dc.descriptionMagister Public Health - MPHen_US
dc.description.abstractBackground: Childhood obesity is on the rise in South Africa (SA) and child-directed marketing (CDM) is one of the contributing factors to children’s unhealthy food choices and consumption. This study assessed CDM on pre-packaged breakfast cereals available in South African supermarkets and describe the nutrient composition of these pre-packaged products. Methods: A descriptive observational study of CDM on pre-packaged breakfast cereals was undertaken with quantitative analysis of the nutrient composition of these products. Secondary data from the “Researching obesogenic food environments in South Africa and Ghana” study in 2019 was examined. An independently reviewed codebook of definitions of CDM was developed and breakfast cereals were assessed to identify CDM. The CDM questionnaire was developed in REDCap, an online research database and data captured therein. Statistical Package for Social Sciences (SPSS) was used for cross tabulations and one-way ANOVAs. All analysis with p value < 0.05 was taken as significant.en_US
dc.identifier.urihttps://hdl.handle.net/10566/11184
dc.language.isoenen_US
dc.publisherUniversity of the Western Capeen_US
dc.rights.holderUniversity of the Western Capeen_US
dc.subjectSouth Africaen_US
dc.subjectNon-communicable diseasesen_US
dc.subjectHuman Sciences Research Councilen_US
dc.subjectHIV/AIDSen_US
dc.subjectChild-directed marketingen_US
dc.titleAn observational study of child-directed marketing on prepackaged breakfast cereals in South Africaen_US

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