AI hype through an African lens: a critical analysis of language as symbolic action in online news publications
| dc.contributor.author | Nkoala, Sisanda | |
| dc.contributor.author | Matsilele, Trust | |
| dc.contributor.author | Ndlovu, Musawenkosi | |
| dc.date.accessioned | 2025-10-13T08:39:53Z | |
| dc.date.available | 2025-10-13T08:39:53Z | |
| dc.date.issued | 2025 | |
| dc.description.abstract | News media play a crucial role in shaping a public understanding of Artificial Intelligence (AI) and influencing how society interacts with this technology, often contributing to AI hype. This is particularly significant in Africa, where unique socioeconomic dynamics and historical relationships with technology shape news discourse on AI. However, there is limited understanding of how African news media contribute to AI hype. To address this, this study analysed news reportage on AI in online publications (n = 724) from 26 Anglophone African countries published in national and regional outlets between 1 June 2022 and 31 December 2023. Using content analysis and drawing on the Burkean notion of language as symbolic action, we examine how these publications frame AI and contribute to its hype. Our findings reveal a bias: Western authors dominate coverage and consistently focus on AI’s technical and economic aspects, with AI-related articles predominantly appearing in technology (36%) and business (19%) sections. This emphasis on tools and solutions suggests a utilitarian view of AI, prioritising practical applications over broader societal implications. By employing a structured approach to analyse various elements of news articles, this study develops a framework for examining and understanding how African news media fuels AI hype in public discourse. | |
| dc.identifier.citation | Nkoala, S., Matsilele, T., Ndlovu, M. and Bosch, T., 2025. AI Hype Through an African Lens: A Critical Analysis of Language as Symbolic Action in Online News Publications. Digital Journalism, pp.1-20. | |
| dc.identifier.uri | https://doi.org/10.1080/21670811.2025.2528052 | |
| dc.identifier.uri | https://hdl.handle.net/10566/21071 | |
| dc.language.iso | en | |
| dc.publisher | Routledge | |
| dc.subject | African News Reports | |
| dc.subject | AI Hype | |
| dc.subject | Artificial Intelligence | |
| dc.subject | Language as Symbolic Action | |
| dc.subject | Online News Discourse | |
| dc.title | AI hype through an African lens: a critical analysis of language as symbolic action in online news publications | |
| dc.type | Article |