The semiotic signature of transformation of political parties in South Africa: A multimodal analysis of selected Democratic Alliance texts

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dc.contributor.advisorAntia, B.
dc.contributor.authorHendricks, Tamsyn Lynn
dc.date.accessioned2018-03-20T09:18:41Z
dc.date.accessioned2024-03-27T08:53:31Z
dc.date.available2018-03-20T09:18:41Z
dc.date.available2024-03-27T08:53:31Z
dc.date.issued2017
dc.descriptionMagister Artium - MAen_US
dc.description.abstractSocial semiotics (Halliday, 1978 and van Leeuwen, 2006) makes us acutely aware that social communication like public speaking often takes place through non-verbal modes (such as images, and bodily attributes), in combination with unique but socially motivated meanings that can be read from language. A broadened view of the resources for communication consequently sees semiotic potential in the essence and practices of individuals and organizations in society. Specific social, cultural or historical situations have relevant meanings that can be made or read from ways of being, doing, saying and so on.
dc.identifier.urihttps://hdl.handle.net/10566/9858
dc.language.isoenen_US
dc.publisherThe University of the Western Capeen_US
dc.rights.holderThe University of the Western Capeen_US
dc.titleThe semiotic signature of transformation of political parties in South Africa: A multimodal analysis of selected Democratic Alliance textsen_US

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Magister Artium - MA (Linguistics, Language and Communication)