An investigation into the applicability of a retail audit as a planning and controlling tool for small clothing retailers.
| dc.contributor.author | Isaacs, Eslyn Bleighnaul Hugh | |
| dc.date.accessioned | 2025-08-13T10:42:49Z | |
| dc.date.available | 2025-08-13T10:42:49Z | |
| dc.date.issued | 1992 | |
| dc.description.abstract | "The affluence of a nation may be judged by its ability to produce useful goods and services and to distribute them widely throughout the population." 1 The distribution of goods and services from the producer to the final consumer is handled by one or a combination of the traditional institutions in the distribution system. These traditional institutions are wholesalers, retailers and agents. This study will concentrate on the retailer but with particular reference to the small retailer. A retail business is defined as a business which derives more than 50%2 of its sales income by selling directly to consumers. Wholesalers, however, derive more than 50%3 of their sales income by selling directly to retailers and other wholesalers. The small 1 retailer, because of its location, is in many respects in a better position to satisfy the needs and want s of its target market than its bigger counterparts. Since 1967, there has been a sharp growth in the establishment of small retailers. 4 This could be attributed to the relative perceived ease with which these types of businesses can be started. In South Africa the only legal requirement to start a formal small retail business is a valid business licence. No regulations stipulate that a person should have been trained to manage a retail business. It could be argued, therefore, that this relative ease is also contributing to the unprofessional management of these enterprises, resulting in relatively high small business failures. Statistics show that at least 27,2%5 of small retail businesses in the United States of America fail within the first three years of operation. The probable causes of these failures are the following: 6 | |
| dc.identifier.uri | https://hdl.handle.net/10566/20701 | |
| dc.language.iso | en | |
| dc.publisher | Univeristy of the Western Cape | |
| dc.subject | Retailers | |
| dc.subject | Wholesalers | |
| dc.subject | Business | |
| dc.subject | Marketing | |
| dc.subject | Target market | |
| dc.title | An investigation into the applicability of a retail audit as a planning and controlling tool for small clothing retailers. | |
| dc.type | Thesis |