Cinema, cultural diversity and the globalization process

Abstract

Film making is an industry, but also an art'. As such. it expresses values, contents and ways of life which are part of a cultural identity. It also reflects the diversity of creativity through different countries and societies. This creativity needs to be supported because of the threat of a world becoming more and more standardized. The support of diversity in cinema is for example realized through subsidies given to original works that would otherwise not exist without such a financial aid.