Commodification of transformation discourses and post-apartheid institutional identities at three South African universities

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dc.contributor.authorBanda, Felix
dc.contributor.authorMafofo, Lynn
dc.date.accessioned2018-07-09T09:43:59Z
dc.date.available2018-07-09T09:43:59Z
dc.date.issued2016
dc.description.abstractUsing mission statements from the UCT, UWC and Stellenbosch University (South Africa), we explore how the three universities have rematerialised prior discourses to rebrand their identities as dictated by contemporary national and global aspirations. We reveal how the universities have recontextualised the experiences and discourses of liberation struggle and the new government�s post-apartheid social transformation discourses to construct distinctive identities that are locally relevant and globally aspiring. This has led to the semiotic refiguring of universities from spatial edifices of racially based unequal education, to equal opportunity institutions of higher learning, and to the blurring of historical boundaries between these universities. We conclude that the universities have reconstructed distinct and recognisable identities which speak to a segregated past, but with a post-apartheid voice of equity and redress.en_US
dc.identifier.citationBanda, F. & Mafofo, L. (2016). Commodification of transformation discourses and postapartheid institutional identities at three South African universities. Critical Discourse Studies, 13(2): 174-192.en_US
dc.identifier.issn1740-5904
dc.identifier.urihttp://dx.doi.org/10.1080/17405904.2015.1074593
dc.identifier.urihttps://hdl.handle.net/10566/3866
dc.language.isoenen_US
dc.privacy.showsubmitterFALSE
dc.publisherTaylor & Francisen_US
dc.rightsThis is the author-version of the article published online at: http://dx.doi.org/10.1080/17405904.2015.1074593
dc.status.ispeerreviewedTRUE
dc.subjectMission statementsen_US
dc.subjectInterdiscursivityen_US
dc.subjectCommodificationen_US
dc.subjectInstitutional identitiesen_US
dc.subjectTransformationen_US
dc.subjectDiscourseen_US
dc.subjectRemediationen_US
dc.titleCommodification of transformation discourses and post-apartheid institutional identities at three South African universitiesen_US
dc.typeArticleen_US

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