What is scholar-baiting? when the watcher is watched, and the social engineering attacks on scholars

dc.contributor.authorLazarus, Suleman
dc.date.accessioned2026-01-12T12:52:00Z
dc.date.available2026-01-12T12:52:00Z
dc.date.issued2025
dc.description.abstractI write from the dual position of witness and analyst, using autoethnography to examine a scholar-targeted form of social engineering. The scammers baited me, mimicking academic language, citing published work, and deploying emotionally charged narratives to elicit trust and ethical engagement. From this dual role, I introduce two emergent constructs (“scholar-baiting” and “document staging”) to describe how epistemic trust and narrative craft are exploited in academic-facing fraud. Scholar-baiting is a sub-genre of spear phishing, defined as a narrative-based form of deception. Document staging, on the other hand, is a dramaturgical tactic in which realistic artefacts are embedded to simulate plausibility and suppress suspicion. I further theorise emotional enmeshment and symbolic entrapment as emerging risks for scholars whose work centres on harm, justice, and vulnerability. I conclude by proposing a framework of defensive scholarship that repositions cyber hygiene as a form of epistemic reflexivity. This framing recognises that scholars’ ethical commitments to engagement and vulnerability can be exploited as attack surfaces. By framing scholars as high-trust nodes in digital ecosystems, I highlight a threat to academic labour that remains under-theorised but urgently relevant.
dc.identifier.citationLazarus, S., 2025. What is scholar-baiting? When the watcher is watched, and the social engineering attacks on scholars. Journal of Contemporary Ethnography, p.08912416251395087.
dc.identifier.urihttps://doi.org/10.1177/08912416251395087
dc.identifier.urihttps://hdl.handle.net/10566/21666
dc.language.isoen
dc.publisherSAGE Publications Inc.
dc.subjectAcademic vulnerability
dc.subjectDigital ethnography
dc.subjectDocument staging
dc.subjectScholar-baiting
dc.subjectSocial engineering
dc.titleWhat is scholar-baiting? when the watcher is watched, and the social engineering attacks on scholars
dc.typeArticle

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