Globalisation and food positioning semiotics: Halaal food access and perceptions among Muslims in Cape Town

dc.contributor.advisorMafofo, Lynn
dc.contributor.authorSeboa, Ammaarah
dc.date.accessioned2023-11-13T14:21:37Z
dc.date.accessioned2024-03-27T08:53:29Z
dc.date.available2023-11-13T14:21:37Z
dc.date.available2024-03-27T08:53:29Z
dc.date.issued2023
dc.descriptionMagister Artium - MAen_US
dc.description.abstractFoodscapes are overflowing with food products from different countries, as globalisation and marketisation promote the mobility of humans and goods. To ensure food security for the nation, globalisation encourages transnational branding and the rebranding of food products during distribution to wider consumers. However, accessing food in such foodscapes can be challenging to Muslims who are obligated to only eat halaal food according to Islamic religious beliefs. The Islamic dietary laws define food products that are halaal as lawfully acceptable for consumption and the food products to avoid are termed haram. The term halaal is complex, as it does not just pertain to the condition of food products, but also the way of life for Muslims. As such, Muslims have to be literate to read the semiotics of food in instances where not all foods are labeled to determine whether it is halaal or haram.en_US
dc.identifier.urihttps://hdl.handle.net/10566/9847
dc.language.isoenen_US
dc.publisherUniversity of the Western Capeen_US
dc.rights.holderUniversity of the Western Capeen_US
dc.subjectGlobalisationen_US
dc.subjectFood positioningen_US
dc.subjectSemioticsen_US
dc.subjectHalaalen_US
dc.subjectHaramen_US
dc.titleGlobalisation and food positioning semiotics: Halaal food access and perceptions among Muslims in Cape Townen_US

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