Dialogicality and imaginings of two 'community' notice boards in post-apartheid Observatory, Cape Town
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Date
2014
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Taylor & Francis
Unisa Press
Unisa Press
Abstract
This article undertakes a poststructuralist multisemiotic analysis of posters and notices
found on two 'community' notice boards in the trendy, multicultural neighbourhood of
Observatory in Cape Town, South Africa. An analysis of the two notice boards endeavours
to reveal different strategic uses of English as well as varying constructions of
(transnational) place-making and community in Observatory. The two notice boards
reveal voices of transient and permanent groups alike and index new imaginative
constructions of this changing neighbourhood. Furthermore, this paper explores the
implications of strategic linguistic processes in self-marketisation of transnational
and 'local' community members in Observatory. We conclude by expounding on the
new perspective of transcultural capital and what it means to the sociolinguistics of
a super-diverse neighbourhood in the post-apartheid neighbourhood of Observatory
in Cape Town, South Africa.
Description
Keywords
Dialogicality, Discursive formation, Postcolonial identities, Neighbourhood and community notice boards, Observatory, Place-making, Poststructuralism, Transnational cultural flows, Transcultural capitalism
Citation
Peck, A. & Banda, F. (2014). Dialogicality and imaginings of two 'community' notice boards in post-apartheid Observatory, Cape Town. Language Matters: Studies in the Languages of Africa, 45(3): 360-377