Factors affecting the adoption of momconnect mobile application for pregnant women at the retreat community health centre

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Date

2021

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Journal ISSN

Volume Title

Publisher

Universty of the Western Cape

Abstract

The core purpose of this study was to examine the factors affecting the adoption of momConnect mobile application for pregnant women, at the Retreat Community Health Centre (RCHC) in Cape Town South Africa. The specific objectives of the study were to identify the factors affecting the use of momConnect intervention at the RCHC and to understand the perceptions of pregnant women towards momConnect intervention. Also, the study sought to identify the barriers of momConnect use by pregnant women at the RCHC and to provide recommendations on the effective use of momConnect intervention for pregnant women. The Technology Acceptance Model (TAM) and the Technology Readiness Model (TRM) guided the study, which were the anchor theories in the study. Based on the interpretivism paradigm, the study followed a qualitative research approach as the case study research design as the research methodology of the study.

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Keywords

Mobile health (mHealth), Health Information Systems (HIS), Technology Acceptance Model (TAM), Technology Readiness (TR), momConnect

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