Role of development communication in fostering social change: evidence from Lesotho

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dc.contributor.authorCarciotto, Sergio
dc.contributor.authorDinbabo, Mulugeta
dc.date.accessioned2017-07-04T07:18:06Z
dc.date.available2017-07-04T07:18:06Z
dc.date.issued2013
dc.description.abstractA number of programmes have been implemented in the field of development communication with the specific aim of promoting social change among communities. Series of studies have also illustrated the positive effects of Entertainment-Education (EE) interventions on individuals’ behavioural change. In line with the theory and conceptual framework of the Integrated Model of Communication for Social Change (IMCSC), this research empirically explored how development communication programmes can foster collective action amongst community members in Lesotho using media to promote social transformation and individual change. Both quantitative and qualitative research methods of enquiry were employed throughout the research. The results of the study reveal that firstly, development communication initiatives are able to foster collective forms of action by increasing the level of self-efficacy amongst the audience. Secondly, participatory development communication with an educational aim allows people to identify problems and to strategise and mobilise resources for collective action.en_US
dc.identifier.citationCarciotto, s. & Dinbabo, M. F. (2013). Role of development communication in fostering social change: evidence from Lesotho. Journal of Communication, 4(2): 65-70en_US
dc.identifier.issn0976-691X
dc.identifier.urihttp://hdl.handle.net/10566/3034
dc.language.isoenen_US
dc.privacy.showsubmitterFALSE
dc.publisherKRE Publishersen_US
dc.rightsThis is the author version of the article published online.
dc.status.ispeerreviewedTRUE
dc.subjectParticipationen_US
dc.subjectHIV/AIDSen_US
dc.subjectConscientisationen_US
dc.subjectCollective-actionen_US
dc.subjectEducationen_US
dc.subjectEntertainmenten_US
dc.subjectEmpowermenten_US
dc.titleRole of development communication in fostering social change: evidence from Lesothoen_US
dc.typeArticleen_US

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