Monitoring food and non-alcoholic beverage promotions to children

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dc.contributor.authorKelly, B.
dc.contributor.authorKing, L.
dc.contributor.authorSanders, David
dc.contributor.authorBaur, L.
dc.contributor.authorRayner, M.
dc.contributor.authorLobstein, T.
dc.contributor.authorMonteiro, Carlos
dc.contributor.authorMacmullan, J.
dc.contributor.authorMohan, S.
dc.contributor.authorBarquera, S.
dc.contributor.authorFriel, S.
dc.contributor.authorHawkes, Corinna
dc.contributor.authorKumanyika, S.
dc.contributor.authorL’Abbé, M.
dc.contributor.authorLee, A.
dc.contributor.authorMa, J.
dc.contributor.authorNeal, B.
dc.contributor.authorSacks, G.
dc.contributor.authorSnowdon, W.
dc.contributor.authorSwinburn, B.
dc.contributor.authorVandevijvere, S.
dc.contributor.authorWalker, C.
dc.date.accessioned2017-06-14T08:46:31Z
dc.date.available2017-06-14T08:46:31Z
dc.date.issued2013
dc.description.abstractFood and non-alcoholic beverage marketing is recognized as an important factor influencing food choices related to non-communicable diseases. The monitoring of populations’ exposure to food and nonalcoholic beverage promotions, and the content of these promotions, is necessary to generate evidence to understand the extent of the problem, and to determine appropriate and effective policy responses. A review of studies measuring the nature and extent of exposure to food promotions was conducted to identify approaches to monitoring food promotions via dominant media platforms. A step-wise approach, comprising ‘minimal’, ‘expanded’ and ‘optimal’ monitoring activities, was designed. This approach can be used to assess the frequency and level of exposure of population groups (especially children) to food promotions, the persuasive power of techniques used in promotional communications (power of promotions) and the nutritional composition of promoted food products. Detailed procedures for data sampling, data collection and data analysis for a range of media types are presented, as well as quantifiable measurement indicators for assessing exposure to and power of food and non-alcoholic beverage promotions. The proposed framework supports the development of a consistent system for monitoring food and non-alcoholic beverage promotions for comparison between countries and over time.en_US
dc.description.accreditationDepartment of HE and Training approved list
dc.identifier.citationKelly, B. et al. (2013). Monitoring food and non-alcoholic beverage promotions to children. Obesity Review, 14 (1): 59–69en_US
dc.identifier.issn1467-7881
dc.identifier.urihttp://hdl.handle.net/10566/2990
dc.identifier.urihttp://dx.doi.org/10.1111/obr.12076
dc.language.isoenen_US
dc.publisherWileyen_US
dc.rightsCopyright Authors. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited and is not used for commercial purposes.
dc.source.urihttp://dx.doi.org/10.1111/obr.12076
dc.subjectFood promotionen_US
dc.subjectINFORMASen_US
dc.subjectMonitoringen_US
dc.subjectSugar sweetened beveragesen_US
dc.titleMonitoring food and non-alcoholic beverage promotions to childrenen_US
dc.typeArticleen_US

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