Applying qualitative methods to investigate social actions for justice using social media: Illustrations from Facebook

dc.contributor.authorOrth, Zaida
dc.contributor.authorAndipatin, Michelle G.
dc.contributor.authorMukumbang, Ferdinand C.
dc.date.accessioned2020-12-10T09:08:57Z
dc.date.available2020-12-10T09:08:57Z
dc.date.issued2020
dc.description.abstractSocial media is becoming a valuable resource for hosting activism as illustrated in the rise of the hashtag movements, such as #MeToo and #Endrapeculture, used to speak out against rape culture. In this article, we discuss the use of social media as the source and object of research, using the case of the 2016 South African #nakedprotest. We used naturalistic observation on Facebook comment threads and followed these up with online Facebook focus groups. Qualitative content analysis and thematic decomposition analysis were used, respectively, to explore online discourses of rape culture. We found that the use of social media as a medium for data collection is valuable for exploring trending social issues such as the rape culture #nakedprotest.en_US
dc.identifier.citationOrth, Z. et al. (2020). Applying qualitative methods to investigate social actions for justice using social media: Illustrations from Facebook. Social Media and Society,6(2en_US
dc.identifier.issn2056-3051
dc.identifier.urihttps://doi.org/10.1177/2056305120919926
dc.identifier.urihttp://hdl.handle.net/10566/5488
dc.language.isoenen_US
dc.publisherSAGEen_US
dc.subjectRape cultureen_US
dc.subjectStudent protestsen_US
dc.subjectSocial mediaen_US
dc.subjectFacebooken_US
dc.subjectOnline focus groupsen_US
dc.titleApplying qualitative methods to investigate social actions for justice using social media: Illustrations from Facebooken_US
dc.typeArticleen_US

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