An exploration of the halal consumption patterns of muslim and non-Muslim consumers in Cape Town: an institutional theory perspective

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dc.contributor.authorDjemilou, Mohamed
dc.date.accessioned2025-11-25T10:03:27Z
dc.date.available2025-11-25T10:03:27Z
dc.date.issued2025
dc.description.abstractThis chapter investigates Halal Certified Food Products (HCFPs) from the consumer's perspective, specifically analysing the consumption behaviours and patterns of Muslim and non-Muslim individuals in Cape Town, utilising institutional theory as a theoretical lens. Various institutional pressures (normative, mimetic and coercive) are identified within institutional theory, which play a crucial role in shaping consumer attitudes and decision- making processes. This study endeavours to elucidate the motivations behind consumer (Muslim and non-Muslim) choices by considering factors such as beliefs, cultural influences, social influences, and ethical considerations surrounding Halal certification. The data was collected using a quantitative method, targeting 450 respondents who were conveniently sampled across the city of Cape Town. The findings highlight the significance of religious and cultural norms, the role of regulatory bodies and certification processes, the impact of social norms and peer influence, and the effects of market forces and industry practices.
dc.identifier.citationDjemilou, M., 2025. An Exploration of the Halal Consumption Patterns of Muslim and Non-Muslim Consumers in Cape Town: An Institutional Theory Perspective. In Exploring the Halal Industry and Its Business Ecosystem Prospects (pp. 135-166). IGI Global Scientific Publishing.
dc.identifier.urihttps://doi.org/10.4018/979-8-3693-8618-7.ch007
dc.identifier.urihttps://hdl.handle.net/10566/21467
dc.language.isoen
dc.publisherIGI Global
dc.subjectCape Town
dc.subjectConsumer attitudes
dc.subjectConsumption patterns
dc.subjectCultural influences
dc.subjectDecision-making process
dc.titleAn exploration of the halal consumption patterns of muslim and non-Muslim consumers in Cape Town: an institutional theory perspective
dc.typeArticle

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