Social media influencers: Do they shape the nutrition behaviours of adolescents?

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dc.contributor.advisorSwart, E C
dc.contributor.authorDeyce, Lisa
dc.date.accessioned2023-05-16T07:33:02Z
dc.date.accessioned2024-04-17T11:07:08Z
dc.date.available2023-05-16T07:33:02Z
dc.date.available2024-04-17T11:07:08Z
dc.date.issued2022
dc.descriptionMagister Scientiae (Nutrition Management) - MSc(NM)en_US
dc.description.abstractBackground: The obesity prevalence amongst South African children and adolescents is increasing rapidly every year, with a predicted prevalence of 27.14% by 2030. This increases their obesity associated health risks, such as hypertension, diabetes and heart disease. Adolescents are at a vulnerable life stage where they are easily influenced in an attempt to fit in with their peers, and social media provides a plethora of easily available trending content that adolescents can incorporate into their lives to appease their peers. With the increasing popularity of social media, social media marketing has opened up a new, more intimate way for the food and beverage industry to reach this young audience.en_US
dc.identifier.urihttps://hdl.handle.net/10566/11186
dc.language.isoenen_US
dc.publisherUniversity of the Western Capeen_US
dc.rights.holderUniversity of the Western Capeen_US
dc.subjectAdolescentsen_US
dc.subjectSocial mediaen_US
dc.subjectSocial media influencersen_US
dc.subjectSocial media postsen_US
dc.subjectFollower engagementen_US
dc.titleSocial media influencers: Do they shape the nutrition behaviours of adolescents?en_US

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