False advertising and consumer protection in South Africa

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dc.contributor.advisorMupangavanhu, Yeukai
dc.contributor.authorKerchhoff, Dominique
dc.date.accessioned2021-02-16T08:07:04Z
dc.date.accessioned2024-04-02T09:13:59Z
dc.date.available2021-02-16T08:07:04Z
dc.date.available2024-04-02T09:13:59Z
dc.date.issued2020
dc.descriptionMagister Legum - LLMen_US
dc.description.abstractDeceptive advertising, which is also known as false advertising, refers to a manufacturer making use of confusing, misleading, or blatantly untrue statements to promote a particular product or service. The phrase ‘false, misleading or deceptive’ was apparently adopted from North American legislation. It is important to begin by defining these key terms that are frequently used in this thesis. A ‘false’ representation means giving wrongful or incorrect information to someone. A ‘misleading’ representation can be defined as one that leads someone astray, or causes someone to have an incorrect impression or belief. A ‘deceptive’ representation is similar to a misleading representation because it is aimed at deceiving the consumer which ultimately leads to the consumer making an error in judgement. These terms are very similar to each other but there are subtle differences between them. Representations are often misleading or deceptive by virtue of it being false. A representation can, however, also be true yet still be misleading or deceptive.en_US
dc.identifier.urihttps://hdl.handle.net/10566/10444
dc.language.isoenen_US
dc.publisherUniversity of the Western Capeen_US
dc.rights.holderUniversity of Western Capeen_US
dc.subjectSouth Africaen_US
dc.subjectConsumer protectionen_US
dc.subjectFalse advertisingen_US
dc.subjectAdvertisingen_US
dc.subjectSelf-regulationen_US
dc.subjectAdvertising practiceen_US
dc.subjectClass actionen_US
dc.subjectMisrepresentationen_US
dc.titleFalse advertising and consumer protection in South Africaen_US

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