Development of a challenger price sensitivity model to improve Santam's new business optimisation framework

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dc.contributor.advisorBrydon, Humphrey
dc.contributor.authorEngelke, Nina
dc.date.accessioned2022-02-16T08:03:51Z
dc.date.accessioned2024-05-14T09:53:16Z
dc.date.available2022-02-16T08:03:51Z
dc.date.available2024-05-14T09:53:16Z
dc.date.issued2021
dc.description>Magister Scientiae - MScen_US
dc.identifier.urihttps://hdl.handle.net/10566/14918
dc.language.isoenen_US
dc.publisherUniversity of the Western Capeen_US
dc.rights.holderUniversity of the Western Capeen_US
dc.subjectBusiness optimisationen_US
dc.subjectPrice sensitivityen_US
dc.subjectBusiness development challengesen_US
dc.titleDevelopment of a challenger price sensitivity model to improve Santam's new business optimisation frameworken_US

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