An exploratory study on factors that hinder port terminal automation. the case study of Richards Bay
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University of the Western Cape
Abstract
This study explores the factors influencing the adoption of automation at the Richards Bay port
terminal in South Africa. However, the effectiveness of automation at Richards Bay Port
remains unevaluated, as the port faces operational performance challenges. The research
investigated the underlying limitations in transforming and implementing digitalisation in the
maritime shipping industry to identify the factors influencing the adoption of automation in
port terminals. Understanding these factors could lead to achieving operational efficiency and
cost savings.
Grounded in the Technology-Organisation-Environment (TOE) framework, the research
adopted a qualitative, exploratory approach to gain in-depth insights into the organisational,
technological, and environmental challenges that affect automation readiness.